The Texas Rangers needed help to promote their "Dot" Bobble Head promotion. The agency hired a production company (Liberal Media) to shoot three TV spots. Catalyst Content was brought in to supplement those TV spots with short videos for the Rangers social media channels.
Our challenge was to come up with additional videos using what we had to work with. Those being, the location (House), someone in the suit and no additional talent. We concepted on site and came up with five fun yet simple executions. Our executions required no additional props we simply used what we had to work with. Like the pool, work-out room, and even the home owners dog. Our videos where shot in between the set-ups of the three larger scope TV commercials, using our own small crew.
This project was a perfect example of how Catalyst Content was able to take an existing production a client was doing and get a bigger ROI out of the investment.